Wednesday, June 16 | 9 a.m. – 10:30 a.m.
The “Next” Great Generation: Gen Z and Living With Purpose featuring Beverly Jackson
Beverly Jackson is a groundbreaking pioneer in the area of social media, content strategy and brand campaigns. Her creative campaigns for some of the world’s most iconic brands have been nationally recognized for their innovative storytelling and business impact. Her work has been responsible for exponential growth and data driven results at every organization where she has led a team.
Beverly is currently the Global Vice President of Brand and Consumer Marketing at Twitter. At Twitter, she oversees global consumer marketing, brand, social and consumer product marketing teams. She has recently expanded her scope to include the internal creative services group.
Recently, Beverly has worked with Activision Blizzard on some of the gaming industry’s most iconic IP such as Call of Duty, Tony Hawk Pro Skater and Crash Bandicoot to drive awareness and engagement among their global fanbase. She led a team of professionals focused on planning, execution and optimization of communication, social media and public relations campaigns, including a build out of an infrastructure for identifying actionable business insights from various data sources.
Balancing multiple distinct resort brands and global development projects, as the lead Social Marketing and Content Strategy for MGM Resorts International, Beverly created widely recognized and award-winning creative campaigns that were social forward and powered by data. Under her leadership, the MGM social media team created popular campaigns for the WNBA, esports programming, partnerships with the NHL, NBA Summer League and the NFL. In addition, she created innovative branding campaigns for new resorts throughout the US and Japan, launching the BetMGM sports betting app, celebrity A-List music production. Beverly was also a critically important member of the crisis communications team responding to the largest mass shooting in American history on 1 October 2017. Beverly closely monitored the impact of the crisis on the MGM results brand, providing early insight into audience sentiment, allowing the team to rebuild connections and trust with consumers.
As the Global Head of Social Marketing for Yahoo!, Beverly was part of the team creating industry leading Fantasy Football content, live concert series and broadcast content programs for Community and SNL. Prior to Yahoo! Beverly also created an award-winning social media program for the GRAMMY Awards that resulted in double-digit viewer growth which included an industry leading influencer marketing program and branded integration campaigns in broadcast and online.
She was featured on Top Rank Marketing’s Behind the Marketing Curtain series and revered for her strategic abilities by the Digital Marketing Institute. She was a Content Marketer of the Year 2018 finalists by the Content Marketing Institute.
Beverly has spoken at various conferences and expos around the world. She is a member of Twitter Global Influence Council, the SnapChat Client Council as well as the Skyword Customer Advisory Board. She has won several industry awards including a Shorty Social Good Award, a LV Digital Media Award, a Telly Award and many other industry accolades.
Beverly holds a Master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC. She currently resides in Las Vegas, NV with her husband and lovable but destructive puppy, Pepa.
Thursday, June 17 | 9 a.m. – 10:30 a.m.
Culturetopia: Creating a High-Performance Organization featuring Jason Young
Jason Young has been called a “rare breed” when it comes to developing leaders and customer service initiatives. As a former senior-level manager at Southwest Airlines, Jason learned the value of a successful workplace culture. During his 10-years with the airline consistently rated No. 1 in customer service and employee satisfaction, he was a key driver in creating and developing the company’s innovative training programs for its successful leadership and customer service culture that have become renowned in the business world today.
Driven by the need to extend his unique insight in leadership development to others outside Southwest, Jason separated from the pack in 1998, when he left the airline to launch his own consulting practice to focus on corporate training and development services provider specializing in leadership, customer service and team building. Today, as president of LeadSmart, Inc., Jason shares his vision in developing successful corporate cultures and workplace environments with forward-thinking companies, including Starbucks, Radio Shack, Coca Cola and Tyson Foods, to name just a few. He has even returned to his old turf – Southwest Airlines – to extend his knowledge as a corporate training consultant in leadership development area once again. He has even captured his philosophy of creating high performance cultures in his recent book, The Culturetopia Effect.
Capturing the innovative strategies and tactics he created at Southwest Airlines, Jason offers insights and practical information that can be implemented immediately. His keynote presentations and training programs are in demand for audiences of all types – from senior level executives to front line employees. Jason’s messages reach to the core of every audience member with his unique style and engaging presentation skills. Participants are treated to a compelling experience that will change the way they view themselves, their customers and the company for which they work.
Jason’s keynote and workshop presentations are designed to reinforce the concepts and skills geared to increase learning and assist in the transition from the meeting room to the workplace. The result is an inspirational encounter that resonates long after his presentation is over.