Creating Momentum towards Workplace Citizenship to Strengthen Employee Retention and Engagement

June 1, 2022 | 2:00 – 3:15 pm Concurrent Block C

C-2 Creating Momentum towards Workplace Citizenship to Strengthen Employee Retention and Engagement

CE Credit: HRCI, NAB, LNHA Ethics

30 years ago, the “culture change” movement began to overcome the 3 Plagues of people living in nursing homes: Helplessness, Loneliness & Boredom.  The philosophies of resident care during this movement evolved over time from Person-Centered, where residents preferences formed the basis of care provided by staff, to Person-Directed, where residents made their own decisions about their individual routines.  The foundation for these culture change models is the 7 Domains of Well-Being which guides staff to develop holistic growth and wellness plans for each resident, to optimize their living experiences and well-being.  The residents living in communities that have successfully implemented culture change have experienced significant improvement in their quality of life and well-being. Today, these same 3 plagues exist with the staff working in senior communities, resulting in sharp increases in employee disengagement, which is negatively impacting productivity and retention.  Over the past 30 years workplace cultures have also evolved with more focus on employee engagement.  Unfortunately, in focusing on employee engagement, many leaders have neglected to give attention to the employees’ experiences and their well-being. Today, over 70% of employees are not fully engaged.  To be fully engaged, employees need to be fully committed to their organization.  In her book, Disrupting the Status Quo of Senior Living, Christian Living Communities CEO, Jill Vitale-Aussem, suggests taking culture change a step further by reframing residents as citizens and taking a deeper look into what they need to live long and healthy lives.  As citizens of their community, residents are active participants, as fully engaged and empowered problem solvers who have influence on their community and share responsibility in caring & supporting each other. By adopting this same citizenship philosophy with their staff, leaders will greatly improve their employees working experiences, levels of engagement, and levels of commitment, which will lead to significant improvements in productivity, resident and employee satisfaction, resident outcomes, and operating margins. In this session, participants will learn how to become Shepherd Leaders and implement practices based on the 7 Domains of Well-Being model to meet the five critical needs of their employees, greatly enhance their workplace experience, and generate momentum towards creating a path to workplace citizenship.


Bruce Berlin

Bio Bruce is the Founder & Chief Experience Officer at Prioriteams, a leadership training & development company specializing in equipping & encouraging leaders to create high-performance teams through customized learning experiences.  Prior to this, I led Life Plan Communities in the senior living industry as an Executive Director for over 25 years after spending 10 years in the hotel industry.  During my career I developed strong employee and resident cultures which have resulted in high levels employee engagement, resident satisfaction, and profitability.   I have spoken on leadership, organizational development & quality improvement as a keynote & educational session speaker for the last 20 years at many LeadingAge national & state conferences.