Out with the Old, In with the New: Adapting Sales Approaches to Modern Marketing

June 1, 2022 | 11:15 am – 12:30 pm Concurrent Block B

B-4    Out with the Old, In with the New: Adapting Sales Approaches to Modern Marketing

CE Credit: NAB

In Partnership with LeadingAge PA we conducted a survey of senior living providers in 2021 that revealed that most communities will be investing in digital marketing more than they have in the past. It was also discovered that most communities were not yet investing in modern sales techniques and expected a decline in support materials and services budget. With more marketing dollars invested in digital avenues, more leads will come in digitally. Is your sales team ready? During this presentation, we will demonstrate the need to modernize your community’s sales techniques with varied approaches, including automation approaches to complement traditional touches. We will explain how digital and enhanced selling tools can successfully shorten the customer journey to sale and free up immediate lead follow-up time from the sales team. Attendees will be presented case studies on how other communities have successfully leveraged enhanced selling tools and we’ll make recommendations on digital marketing messaging and enhanced sales tactics to ensure your message is reaching the right people at the right time, and your sales team’s outreach complements it.


Jessica Ruhle

Bio: Jessica has 19 years of experience in sales and marketing roles. Jessica works closely with our clients’ sales teams to align their sales and marketing initiatives in order to exceed their occupancy goals. Jessica is well-versed in auditing each clients’ sales processes and identifying opportunities to streamline for more efficient discovery and nurturing, consistent documentation of sales interactions and a shortened sales cycle. Her years of experience in athletics helped refine the natural leadership skills that carried over into her career, and she has overseen the sales and marketing transformations of several senior living organizations. Jessica is a former collegiate field hockey player and remains dedicated to the game both as a coach and a referee.