Technology as an Influencer on Workforce Development

June 1, 2022 | 3:45 – 5:00 pm Concurrent Block D

D-5   Technology as an Influencer on Workforce Development

CE Credit: HRCI, NAB

Description: High quality direct-care workers are essential to senior living organizations but, given their many employment options at similar salary points, they can be difficult to attract and retain. Technology can help senior living organizations recruit, hire, and onboard team members. However, if not managed correctly, it can also contribute to losing them. Leaders in senior living need to think about all the ways and points along the path where prospective and current employees will engage with technology. The technology influence on workforce development begins at the beginning of the recruiting process, extends throughout the hiring process and is critical in both initial onboarding and continuous, two-way engagement with staff. In recruiting, gone are the days when candidates would apply for jobs by sending in a paper resume by mail. Today, candidates are looking for jobs online, often on their smartphones, and senior living organizations need to meet them where they are and make it easy for them to apply and check the status of their application. This might mean creating a new website or Facebook page exclusively for job seekers, which is something that candidates at this level are used to from large corporations. Direct care candidates value speed in the hiring process, and the best ones will get other offers. To avoid losing them, senior living organizations need to move quickly to conduct interviews (often virtually) and extend offers. The best way to do this is by using applicant tracking systems that help screen out unqualified candidates early in the process.   Once hired, it’s important to keep meeting direct care workers where they are in terms of technology and onboarding. From the very beginning, senior living organizations can help new hires understand that the technology in place is to help them be successful, not to stress them out or get in the way. As you think about building your workforce, think about all the ways and points along the path where they will engage with technology. And make sure you are meeting them where they are, helping them adapt, and engaging them in making it work better.


Adam Arker

Bio: Adam works with a plethora of healthcare organizations across the continuum of care “from long-term, in-home and ambulatory care to acute, rural and urban health settings” and he understands the issues they face in providing quality care in the midst of increasing regulations, declining reimbursements and rising costs. Adam helps his clients solve tough business problems by connecting them with the right technology, at the right time, in the right order, whether that be telemedicine technology to streamline communications or an electronic health record (EHR) and business intelligence dashboards to track, analyze and make decisions around key data.