Where Danger Lurks: Protecting Against Crises from the Inside Out

June 2, 2022 | 9:45 – 11:00 am Concurrent Block E

E-4   Where Danger Lurks: Protecting Against Crises from the Inside Out

CE Credit: NAB

Many of the most damaging reputational crises today occur not because of external forces or events, but because employees make decisions without adequately considering their consequences or fail to sense and respond to issues before they have a chance to snowball into bigger problems. Having a well-thought-out crisis plan is essential, but only goes so far. Developing a culture in which people at all levels are focused on managing risks and keeping crises from ever happening in the first place is even better. Learn how to identify, intercept and neutralize crises that start entirely within healthcare and senior living facilities and transform staff at every level into active guardians of reputation to keep your organization out of the media spotlight, reduce legal and regulatory risks, and protect its most precious and fragile asset – its reputation – from harm.


Jon Goldberg

Bio: Jon Goldberg has been a trusted adviser on reputation and crisis management to providers of skilled nursing and post-acute care, assisted and independent living services, home care, managed long-term care, and a broad array of other home- and community-based services across the U.S. for more than three decades.