A-1 Essential Jobs Essential Care NJ: Building the Direct Care Workforce

NAB; HRCI – 1.25 Hours | Wednesday, June 21st. 7:45 AM – 9:00 AM

Session Description:

NJAAW and PHI have partnered to bring the Essential Jobs Essential Care initiative to NJ.  Forming a statewide coalition, which LANJDE participates in, to create a road map that not only solves the immediate shortage, but builds long term strategies to recruit, train and retain a strong work force to meet the needs of our aging population. This coalition has 3 working committees representing more than 40 stakeholders in NJ.  This presentation will focus on the goals, strategies and progress made by the coalition and share a sense of our roadmap moving forward.

Learning Objectives:

Distinguish the range of direct care workforce positions and their role in providing quality care

Identify the challenges faced by workers and demographics of NJ’s workforce

Outline strategies underway that benefit workers, providers, and residents


Cathy Rowe

Executive Director, New Jersey Advocates for Aging Well

NJAAW partners with PHI National to lead the Essential Jobs Essential Care NJ Coalition, finding strategies to build and support the direct care workforce in NJ

Jake McDonald

Senior State Policy Advocacy Specialist PHI National

Jake McDonald is the Senior State Policy Advocacy Specialist at PHI, a New York-based, national non-profit organization that works to transform eldercare and disability services by promoting quality direct care jobs as the foundation for quality care. Jake leads PHI’s work with state-level stakeholders to advance public policies and support advocacy strategies that improve compensation, training, and other dimensions of job quality for the direct care workforce.

As an attorney for the last decade, Jake has used his background in law and education to create social change through direct services and policy advocacy. Most recently, Jake was the Policy Counsel for Economic Justice at the National Partnership for Women & Families. Prior to that, he was the Client Services Counsel at the Medicare Rights Center and the Carr Center legal fellow at A Better Balance.