A-3: Pitch Perfect: An Inside Look at Effective Media Relations and What It takes to Be Successful In Today’s Landscape

NAB; HUD; Service Coordinators – 1.25 Hours | Wednesday, June 21st. 7:45 AM – 9:00 AM

Session Description:

Positive media coverage. Many of us want it, but why is it so hard to achieve? During this session, attendees we’ll learn tips and tricks to building the perfect pitch for just about any story angle. The presenter will use real-world examples of national, regional and local pitches; interactions with reporters and the resulting media coverage. Moreover, this session will demonstrate how to leverage a story opportunity to your advantage, including refining your messages, preparing your spokesperson, and providing assets such as photos or video to an outlet once you have a reporter on the hook. The final portion of the session will empower those in attendance to bring forward pitch ideas and angles for a rapid-fire, live workshop to best tailor a potential story for today’s media industry.

Learning Objectives:

Identify how to get through the media gatekeepers, grabbing the attention of reporters and ultimately headlines.

Explore a checklist of storytelling elements that resonate with reporters and editors, saving time and limiting unanswered emails and calls.

Review strategies to develop positive media coverage.


Michael Gross

President, AKCG – Public Relations Counselors

Mike has spent 20 years working with clients to provide strategic communications planning, media-relations outreach and issues/crisis counseling, and he specializes in the areas of healthcare, senior living and aging services. At AKCG, he leads the firm’s proactive public relations practice and is a principal counselor with the firm’s crisis communications practice. He and his team have won countless awards for their works in helping organizations navigate pivotal moments and drive bottom-line results. Mike is a frequent speaker at both national and regional conferences on topics related to his areas of expertise. He holds an accreditation in Public Relations through the Public Relations Society of America.