B-5: The Modern Executive and the Importance of Innovation

NAB – 1.25 Hours | Wednesday, June 21st. 9:15 AM – 10:30 AM

Session Description:

With increasing consolidation, new strategic partnerships, shifting resident expectations, chronic staffing shortages, as well as the ever-evolving regulatory environment, the role of the senior living executive has and will continue to fundamentally change. In this panel discussion, attendees will hear about some of the changes in the industry in terms of business development, new service lines and shifting macroeconomic aspects and how this impacts the roles of today’s modern senior living executives. The panel will also discuss the growing impact of technology on resident experience, service expansion, and the employee experience. Modern executives need to be savvy about how to strategize, manage and effectively implement innovative technology. While technology can revolutionize resident care and outcomes, bolstering engagement and improving overall wellbeing and safety, residents are not the only ones who can benefit from technology. Streamlined connectivity for staff improves their ability to provide high quality care.   Through automation and efficiencies of scale, adopting technology can significantly reduce costs in operations and mitigate labor dependencies. By embracing innovative technology, senior living organizations can automate processes and effectively improve both the quality of care for residents and the work experience for care providers.  Attendees will hear from Adam Arker, Healthcare Industry Lead and Chief Information Officer at Hartman Executive Advisors, about the best methods to consider when beginning a strategic technology journey. Lisa McCracken, Director, Senior Living Finance Research and Development at Ziegler, will also join the panel. Lisa’s senior living industry experience spans 20 years. She is a seasoned lecturer, facilitator and researcher, and has contributed in a meaningful way to the advancement of the senior living and care sector. Lastly, attendees will hear from a provider executive on how the organization has adapted to this challenging environment and the role technology plays within the organization. The executive will share details about their technology journey as well as lessons learned.

Learning Objectives:

Define the role of the modern executive and what areas must be focused on to be effective.

Investigate the increased importance of strategic IT management, technology trends and evaluating emerging technologies as it relates to innovation.

Summarize strategies from other organizations that have successfully adapted to the changes in the environment.


Adam Arker

Healthcare Industry Lead, Hartman Executive Advisors

Adam works with a plethora of healthcare organizations across the continuum of care “from long-term, in-home and ambulatory care to acute, rural and urban health settings” and he understands the issues they face in providing quality care in the midst of increasing regulations, declining reimbursements and rising costs. Adam helps his clients solve tough business problems by connecting them with the right technology, at the right time, in the right order, whether that be telemedicine technology to streamline communications or an electronic health record (EHR) and business intelligence dashboards to track, analyze and make decisions around key data.

Lisa McCracken

Director, Senior Living Finance Research & Development Ziegler

Lisa McCracken joined the senior living team at Ziegler in July 2013. As a director of senior living research and development, her primary focus is concentrated on conducting industry research and trend analyses for educative purposes in the form of presentations, newsletters, and research publications. Lisa supports the national senior living finance practice and also works to advance the comprehensive healthcare goals of the firm. In her role, she facilitates a number of primary research projects, coordinates national, regional and statewide industry conferences, and regularly engages with boards and leadership teams to strategically plan for their future needs.