D-2: Debunking Employer Assumptions of Caregiver Motivation

NAB; HRCI  – 1.25 Credit Hours  | Wednesday, June 21st. 3:45 PM – 5:00 PM

Session Description:

The Senior Care industry has had a workforce retention problem for years, and the effects of the COVID-19 pandemic have only made things more challenging for Senior Living Operators. This much is clear and largely agreed upon by most operators, however the underlying reasons for this issue has never been less clear. Throughout this presentation we will explore some of the assumptions we make as employers of front-line care workers and challenge ourselves to become an employer of choice! Fundamentally, our industry understands that solving this problem means the improvement of care delivery for seniors. Stated differently, until we crack the code in the workforce retention problem, senior living operators are only partially fulfilling their missions.

Learning Objectives:

Outline what motivates caregivers in their employment decisions

Identify the common misconceptions of caregiver motivations

Describe what demotivates caregivers while at work


Evan Kuo

General Manager & Regional Vice President, KARE

An emerging leader in the senior housing space, Evan is currently a General Manager & Regional Vice President at KARE, which is the leading solution to solve the labor shortage in senior care. At KARE, Evan currently overseas the Mid-Atlantic and Northeast of the US. Making sure operators have access to our KARE Heroes and vice-versa. Prior to KARE, Evan was the Vice President of National Accounts at Sherpa CRM where he led the sales and marketing operations team across the United States, Canada and the United Kingdom.