BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Leading Age New Jersey & Delaware - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://leadingagenjde.org X-WR-CALDESC:Events for Leading Age New Jersey & Delaware REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20230329T110000 DTEND;TZID=America/New_York:20230329T120000 DTSTAMP:20260516T070926 CREATED:20230307T172603Z LAST-MODIFIED:20230307T172603Z UID:10000366-1680087600-1680091200@leadingagenjde.org SUMMARY:Opening Doors to the Aging Services Workforce: Strategies and Messaging to Boost Recruiting DESCRIPTION:March 29th\, 11 am – 12 noon | Free Virtual Training for Members! \nRegister today! \nPriority #1 for most aging services providers is recruiting staff for your workforce. To support that vital work\, LeadingAge conducted market research among prospective workers to learn their perceptions of the field and how to communicate the attractiveness of working in aging services. This session covers the communications strategies\, messages\, and job attributes to emphasize in your workforce recruiting. These new assets align with the current Opening Doors to Aging Services’ research-backed strategies to move public perceptions positively. \nAttendees of this session will learn how to: \n\nPosition working in the aging services field most effectively\nPrepare recruitment communications to best appeal to potential employees\nDevelop recruiting content in line with Opening Doors’ research-backed strategies\n\nAbout Our Speaker: \nGwen Fitzgerald \nDirector\, Public Messaging | LeadingAge \nGwen Fitzgerald is a communications professional and community activist. She serves as Director\, Public Messaging at LeadingAge\, a professional association representing more than 5\,000 nonprofit aging services providers and other mission-minded organizations that touch millions of lives every day. As project manager for the Opening Doors to Aging Services initiative\, she develops and shares the research\, strategies\, and tools to guide aging services professionals in introducing the aging services sector to older adults and their families—and\, in doing so\, to shift perceptions positively. That body of work now includes the strategies and tools to reach potential aging services employees\, Opening Doors to the Aging Services Workforce. \nPrior to joining LeadingAge in 2021\, she worked with teams to develop communications and marketing campaigns that inspire audiences to act and advance public safety and human rights. \nAfter business hours\, she is a ceramic artist (hobbyist)\, dog fanatic\, and Board member at Oakwood Arts in Richmond\, VA\, where she lives with her husband and 12-year-old\, three-legged dog. URL:https://leadingagenjde.org/event/opening-doors-to-the-aging-services-workforce-strategies-and-messaging-to-boost-recruiting/ CATEGORIES:Event,Front Page,Webinar END:VEVENT END:VCALENDAR