BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Leading Age New Jersey & Delaware - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://leadingagenjde.org X-WR-CALDESC:Events for Leading Age New Jersey & Delaware REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20240912T130000 DTEND;TZID=America/New_York:20240912T140000 DTSTAMP:20260430T145026 CREATED:20240806T205703Z LAST-MODIFIED:20240806T205927Z UID:10000846-1726146000-1726149600@leadingagenjde.org SUMMARY:Distinguishing Marketing\, Sales\, and Networking in Senior Living DESCRIPTION:Register Here\nDescription:\nDuring this session\, we will clarify the distinct roles of marketing\, sales\, and networking in the senior living industry. It will explain the specific purposes and appropriate usage of each\, cover essential tools and skills for sales teams\, and discuss marketing plans\, market demographics\, and effective sales approaches. Participants will learn the value of proper networking and will create a brief marketing and sales plan\, leaving with practical templates for immediate use. \nTarget Audience:\nExecutive Directors\, Administrators\, Marketing and Sales Directors and VPs. \nEvent Objectives: \n\nExplain the distinct differences between marketing\, sales and networking\, when and how each is used in senior living.\nDescribe the best uses of each\, how\, when\, what and why each strategy is best incorporated into their strategic plans.\nDevelop templates for actual marketing\, advertising and sales plans that can be put into play quickly.\n\nCEU Information:\n\nThis program has been submitted but not yet approved for Continuing Education for 1.0 total participation hours by NAB/NCERS.\nTo receive continuing education credit for LeadingAge PA-sponsored webinars\, attendees must register under their name\, participate through the link supplied after registering and complete the evaluation after the webinar.\n\nSpeaker Bio: \nVeronica Fogelman\, Founder and President\, Ledgerock Consulting LLC \nVeronica Fogelman is the founder and president of Ledgerock Consulting LLC. Veronica is a professional sales and management consultant with experience in direct sales\, sales management\, and designing and implementing world-class sales forces. Veronica has proven expertise in Fortune 500 corporate sales management\, sales training\, market research\, and strategy. She has assisted two major healthcare companies in hiring\, training\, and retaining world-class salespeople in a rapidly evolving healthcare environment. Veronica has overseen a sales force of over 500\, established a market analysis research department\, and developed and implemented a CRM system for the largest long-term healthcare company in the industry. Under her leadership\, the department has designed\, developed\, and launched a sales training program for three divisions\, reaching over 2000 salespeople. URL:https://leadingagenjde.org/event/distinguishing-marketing-sales-and-networking-in-senior-living/ CATEGORIES:Event,Front Page,Phone,Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240912T140000 DTEND;TZID=America/New_York:20240912T150000 DTSTAMP:20260430T145026 CREATED:20231226T212806Z LAST-MODIFIED:20240606T155638Z UID:10000443-1726149600-1726153200@leadingagenjde.org SUMMARY:Continuing Care at Home Network DESCRIPTION:This member-led group welcomes all LeadingAge members who currently operate\, or who are interested in learning more about starting a Continuing Care at Home program. Members rotate host duties\, and meeting details are posted in the CC@H Member Community. This group also hosts CC@H conferences twice each year\, as well as offers learning sessions at national LeadingAge conferences. \n\n\n  \nEmail Staff Convener: Dee Pekruhn\nJoin the Network\nMeeting Schedule: Second Thursday of each month at 2 pm ET URL:https://leadingagenjde.org/event/continuing-care-at-home-network/2024-09-12/ LOCATION:Webinar CATEGORIES:Event,Front Page,Phone,Webinar END:VEVENT END:VCALENDAR