Distinguishing Marketing, Sales, and Networking in Senior Living

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Description:

During this session, we will clarify the distinct roles of marketing, sales, and networking in the senior living industry. It will explain the specific purposes and appropriate usage of each, cover essential tools and skills for sales teams, and discuss marketing plans, market demographics, and effective sales approaches. Participants will learn the value of proper networking and will create a brief marketing and sales plan, leaving with practical templates for immediate use.

Target Audience:

Executive Directors, Administrators, Marketing and Sales Directors and VPs.

Event Objectives:

1. Explain the distinct differences between marketing, sales and networking, when and how each is used in senior living.
2. Describe the best uses of each, how, when, what and why each strategy is best incorporated into their strategic plans.
3. Develop templates for actual marketing, advertising and sales plans that can be put into play quickly.

CEU Information:

• This program has been submitted but not yet approved for Continuing Education for 1.0 total participation hours by NAB/NCERS.
• To receive continuing education credit for LeadingAge PA-sponsored webinars, attendees must register under their name, participate through the link supplied after registering and complete the evaluation after the webinar.

Speaker Bio:

Veronica Fogelman, Founder and President, Ledgerock Consulting LLC

Veronica Fogelman is the founder and president of Ledgerock Consulting LLC. Veronica is a professional sales and management consultant with experience in direct sales, sales management, and designing and implementing world-class sales forces. Veronica has proven expertise in Fortune 500 corporate sales management, sales training, market research, and strategy. She has assisted two major healthcare companies in hiring, training, and retaining world-class salespeople in a rapidly evolving healthcare environment. Veronica has overseen a sales force of over 500, established a market analysis research department, and developed and implemented a CRM system for the largest long-term healthcare company in the industry. Under her leadership, the department has designed, developed, and launched a sales training program for three divisions, reaching over 2000 salespeople.