D4: Are the Boomers living up to our expectations? How to plan and strategize for the future with three generations living under one roof
Wednesday, June 18 | 2:00 PM - 3:00 PM
This program has been submitted (but not yet approved) for Continuing Education for 1.0 total clock hours from NAB/NCERS.
In support of improving patient care, this activity has been planned and implemented by AXIS Medical Education and LeadingAge NJ/DE. AXIS Medical Education is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
Are the Boomers living up to our expectations? For over 10 years the senior living field has been laser focused on preparing our staff and communities to care for the Boomers. We believed that this rapidly growing population would be more demanding, more critical, and less likely to see the value of a senior living community. Coupled with the fact that our communities are already serving 2 to 3 other unique generations, our field struggled to find the answer to what seemed like an impossible question. But what would happen if we discovered that we were completely wrong about the Boomers? Using the latest statistics from across the country this interactive conversation will explore resident occupancy, engagement and satisfaction by generation and dive into what it means for residents who identify with each unique generational cohort. In conjunction with attendees, and senior living experts from Springpoint Senior Living, we will explore how generational identity affects senior living community operations including sales, marketing, dining, and life enrichment to name a few. Finally, we will share the results of Holleran’s ongoing research into the Boomers to highlight how our misconceptions of this generation could be negatively impacting our ability to serve them. Through real responses from Boomers living inside senior living communities as well as in their own homes, we will explore how their generational identity affects their relationship with senior living. Plus, could our misconceptions of Boomers actually be creating their behavior or are Boomers in senior living communities simply adapting to their environment?
Learning Objectives
- Interpret the impact of senior living residents by generation in life plan communities by understanding how engaged and satisfied they feel
- Examine multiple areas of our community operations and how we need to pivot or prepare for new generations moving in
- Characterize how current residents in the Boomer and GenX generation feel about their current experience in senior living and what misconceptions may exist
Speaker Information
President, Holleran Consulting
Christine Walley is an experienced healthcare management, sales and marketing professional and has created and implemented successful marketing and sales initiatives throughout the continuum. Chris has a real passion for her work, advocating especially for seniors to make sure they have options to age in place with respect and dignity. With strong skills in strategic development, team building and customer service, Chris approaches her work with a keen eye on all operational aspects of her community, plan, or program.
Director Senior Living Research, Holleran Consulting
Katelyn McCauley joined the Holleran team in January 2019 as a Research Analyst and Project Manager. After working with the company for roughly two years, she was promoted to the Director of Senior Living Research. Her role consists of sales, research analytics, new product development, and project management. Katelyn received her Master’s Degree in Psychological Science from Shippensburg University of Pennsylvania in 2016. She’s passionate about research and answering all questions via data.
Vice President of Sales, Springpoint Senior Living
Shannon Grieb is responsible for the sales and occupancy-building initiatives for Springpoint communities and affiliates. Her responsibilities also include attaining community occupancy goals and implementing effective systems to maximize revenue development. Ms. Grieb has more than 25 years of experience selling and marketing Life Plan Communities. She previously held positions at the Philadelphia Protestant Home and Meadowood Senior Living. She also previously held sales and marketing positions for Springpoint at the Meadow Lakes and Monroe Village Life Plan Communities.
