G3: On the Ground: A Public Take on the Future of Senior Living
Thursday, June 19 | 11:30 AM - 12:30 PM
This program has been submitted (but not yet approved) for Continuing Education for 1.0 total clock hours from NAB/NCERS.
In support of improving patient care, this activity has been planned and implemented by AXIS Medical Education and LeadingAge NJ/DE. AXIS Medical Education is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
This dynamic session delves into public perceptions of senior living, offering a fresh perspective based on real-life interviews and comprehensive survey data. By engaging everyday individuals outside our industry, we uncover valuable insights into how senior living is viewed and how we can better direct both our marketing efforts and the design of physical environments. In this session, we’ll clarify whose voices are represented in our research–whether it’s the general public across all age groups or specific segments like younger Boomers–and how these insights can be applied over a defined time horizon. By specifying whether the data will shape strategies for the next 5 or 10 years, or by analyzing perspectives across multiple age groups, attendees will gain a clearer understanding of the actionable insights being presented. Together, we’ll discover how innovative design, and a deeper understanding of public expectations can redefine the future of senior living, creating environments that truly resonate with the next generation of residents.
Learning Objectives
- Gain Insight into Public Perception
- Enhance Marketing and Community Strategies
- Integrate Design with Resident Expectations
Speaker Information
Senior Associate, SFCS, Inc.
J.D. Landis, NCIDQ, IIDA, ASID is a seasoned design professional with over 35 years of experience in the architectural and design industry, including 25 years specializing in senior living. His expertise encompasses architecture, interior design, marketing, construction, and culinary design, with successful projects completed both domestically and internationally. J.D. is highly skilled in collaborating with multidisciplinary teams to ensure projects are delivered on schedule and meet design objectives. His extensive portfolio includes numerous senior living communities, where he has played a key role in creating environments that address the evolving needs of residents and support diverse facets of care. A leader in his field, J.D. has contributed to the advancement of interior design standards by working with the CIDQ committee in Washington, D.C., to help establish national guidelines for interior designers. He is also a contributor to AIA’s Aging Blueprints and has shared his expertise at multiple state and national LeadingAge conferences, as well as other industry events.
Senior Vice President of Strategic Services, Love and Company
Sara Montalto brings 21 years of senior living marketing experience to her role as Senior Vice President of Strategic Services. Sara’s deep knowledge of senior living marketing and strong background in research and real-time data analysis make her well-suited to play a key role for expansions. Sara spearheads our strategic marketing planning for blue sky, expansion, and underperforming communities. Prior to joining Love & Company, Sara served as Director of Market Feasibility for Erickson Living. Prior to that she worked for one of the field’s largest developers. She’s made several presentations at state LeadingAge conferences on market research and the Silent Generation. She earned her bachelor’s degree in business administration with a specialization in marketing from Rowan University and her master’s degree in business administration, also with a specialization in marketing, from LaSalle University.
Executive Director, The Moorings at Lewes
Annette Moore, NHA, has 30 years of experience in the healthcare industry. Annette has served at a variety of retirement and healthcare communities throughout Ohio, Delaware and Pennsylvania. She has a proven record of success including the following achievements and awards: Delaware Health Care Facilities Association 2015 Administrator of the Year; American College of Health Care Administrators Professional Achievement Award; established Employer of Choice in Delaware for eight consecutive years; and Pathway to Excellence status for skilled nursing communities.
Sales and Marketing Director, The Moorings at Lewes
Karen Kerstetter is the Sales and Marketing Director at The Moorings at Lewes, a Springpoint Senior Living Life Plan community located at the Delaware beaches. Karen has 17 years of sales and marketing experience between two distinctly different Life Plan communities in Delaware. She has earned the highest occupancy award for 3 consecutive years at The Moorings and credits her collaborative team, relationship-building skills and team-player attitude for her successes.
