B3: Marketing as an Introvert: Leveraging Quiet Strengths for Big Impact
Tuesday, June 16 | 3:00 PM - 4:00 PM
Target Audience: Affordable Senior Housing; Assisted Living/Personal Care; Governance & Leadership; Marketing
Marketing doesn’t have to be loud to be effective. In fact, introverts possess unique strengths that can make them exceptional marketers. This presentation is designed to empower introverts by highlighting how qualities like deep listening, thoughtful communication, and authenticity can drive powerful marketing results. Discover how to turn your quieter nature into a marketing superpower and succeed in a world that often favors extroversion.
We’ll explore strategies for building genuine client relationships, crafting authentic messaging, and using social media to build brand awareness. You’ll learn how to harness your core introverted strengths for sustainable success, engage meaningfully on social media, and ask thoughtful questions at networking events to foster deeper connections.
By the end of this session, you’ll walk away with practical tools and a newfound confidence in your ability to market yourself and your business while staying true to your personality. Introverts have a quiet power that, when leveraged correctly, can create big, lasting impacts in any marketing effort.
NAB/NCERS
Speaker Information
Founder, 3 Point Care Consulting
David Posner, MBA helps healthcare leaders who don’t love marketing, but still need to be understood.
As the founder of 3 Point Care Consulting, David has spent more than 20 years helping healthcare organizations market themselves in the community and communicate clearly with internal teams. His work centers on one core issue: when leaders communicate vaguely or avoid clear decisions, teams stall, misfire, and stress rises.
In Marketing As An Introvert, David shows administrators and managers how to communicate with confidence without being performative, salesy, or loud. This session is for leaders who want clarity, consistency, and movement, without pretending to be someone they’re not.
Director of Marketing & Communications, Christian Health
Kelly Tanis is Director of Marketing and Communications at Christian Health, a mission-driven nonprofit in northern New Jersey providing a full continuum of mental health, senior living, and rehabilitation services. She leads a team of marketing and communications professionals responsible for advancing the organization’s brand, storytelling, and strategic outreach in support of communities serving older adults across the care continuum. With nearly a decade of experience in senior living, Kelly focuses on strengthening visibility, supporting occupancy growth, and communicating the value of mission-driven care to residents, patients, and their loved ones. Earlier in her career, she held marketing, communications, and customer experience roles with a global luxury brand and in high-growth technology and SaaS environments, experience that informs a modern approach to senior living marketing.
