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- B4: AI, Cyber, and Data: The Strategic Trifecta for Senior Living
B4: AI, Cyber, and Data: The Strategic Trifecta for Senior Living
Tuesday, June 16 | 1:45 PM - 2:45 PM
Target Audience: Assisted Living; Finance; Governance & Leadership; Home Care + HCBS; Operations
What makes AI initiatives stall – or worse, exposes providers to unnecessary risk? AI has transformed how senior living providers deliver care, engage residents, and manage operations. The latest tools help staff save time by automating routine tasks, providing residents with instant answers to common questions, and giving leaders clearer visibility into occupancy and staffing needs without extra reporting work. Yet even the most promising AI initiatives can falter, or create serious vulnerabilities, if they aren’t built on clean, reliable data and backed by robust cybersecurity safeguards. This session will explore how AI, cybersecurity, and data integrity are deeply interconnected, and why leaders must approach them together, rather than treat them as separate initiatives. Senior living executives will learn how to establish the secure, reliable foundation required to responsibly adopt AI, protect resident and staff information, and unlock meaningful business and care outcomes. Real-world examples will demonstrate how forward-thinking providers are building data governance, strengthening cyber defenses, and embracing AI to drive efficiencies, improve resident experience, and ensure organizational sustainability. The presenter will take time to address common challenges faced by providers, such as balancing innovation with compliance, managing risk, and fostering a culture of continuous improvement. Attendees will have the opportunity to engage with the speaker through Q&A, gaining real-world advice tailored to their specific needs. By the end of the session, attendees will be equipped with practical tools and knowledge to drive positive change and confidently navigate the evolving digital landscape in senior living.
NAB/NCERS
Speaker Information
Hartman Executive Advisors
Adam is changing the game for his healthcare clients, revealing direct paths for growth and success through strategic technology solutions. With his seemingly limitless knowledge of IT trends and the inner workings of the healthcare system in the United States and abroad, Adam helps executives see how technology can improve both the health of their patients and the health of their business.
Adam works with a plethora of healthcare organizations across the continuum of care – from long-term, in-home and ambulatory care to acute, rural and urban health settings – and he understands the issues they face in providing quality care in the midst of increasing regulations, declining reimbursements and rising costs. Adam helps his clients solve tough business problems by connecting them with the right technology, at the right time, in the right order, whether that be telemedicine technology to streamline communications or an electronic health record (EHR) and business intelligence dashboards to track, analyze and make decisions around key data.

