A-1: Workforce Development Strategies for the Digital Age

NAB; HRCI – 1 Hour | Tuesday, June 4th. 12:30 PM – 1:30 PM

Session Description: 

The senior living industry has lost nearly 15 percent of its workforce since the beginning of the COVID-19 pandemic, and there is no sign of this turning around any time soon. Years later and providers still struggle with how to recruit, retain and continually engage qualified staff amongst increasing competition from traditional competitors, as well as the likes of retailers, fast food establishments and grocery stores due to the continuing rise of the minimum wage. Data from the American Health Care Association and National Center for Assisted Living (AHCA/NCAL) indicates that nearly 100 percent of providers are having trouble hiring staff and, subsequently, are asking employees to work overtime or cover extra shifts, leading to burnout and a reduction in care quality and other services. The senior living workforce uses technology more now than ever before, both in personal and professional settings, and their work experience is significantly impacted by the technology they need to use for their jobs. This session will introduce best practices for senior living organizations that are ready to enhance and streamline their employee recruiting and retention efforts. The presenter will go into detail about the types of technologies that can enable employees to accomplish their ever-increasing responsibilities in a resource-constrained environment. Session attendees will also hear about ways technology can bolster change management efforts and streamline processes and workflows. From the beginning, senior living organizations can help their new hires understand that technology is in place to help them be successful, not to cause any additional stress or get in the way of them doing their jobs. This session will speak to leaders who want to focus their efforts on enhancing workforce development strategies related to recruitment, training and ongoing communication, as well as the value of change management to ensure long-term adoption of technology solutions.

Learning Objectives:

Illustrate technology automation to reduce staff time spent on data entry and increase the time they have available to care for residents.
Outline strategies to address staff communication challenges by harnessing technology to encourage continuous feedback, nurture a culture of ongoing engagement, and support continuous learning.
Examine workflows to better align with technology, taking into account change management efforts.


Adam Arker

Healthcare Industry Lead, Hartman Executive Advisors

Adam works with a plethora of healthcare organizations across the continuum of care, “from long-term, in-home and ambulatory care to acute, rural and urban health settings” and he understands the issues they face in providing quality care in the midst of increasing regulations, declining reimbursements and rising costs.